About PG 

Hello thank you for visiting our page.

I am PG, or Pascal Gastaud, founder of Pixcraft. Rooted in the culinary world from my upbringing in a family restaurant in the South of France, I ventured to reputable restaurants in Montpellier and eventually took a one-way ticket to London in 2009.

Submerged in the city's finest dining establishments, such as Corrigan's Mayfair and The Arts Club, I recognized the paramount importance of a robust digital presence through captivating imagery, while honing my photographic and Video creation skills.

Collaborating  as food designer with renowned photographer Jean Cazals in 2017 solidified my passion for photography and videography. Armed with my mobile phone initially, I transitioned to my first camera, documenting everything. I then worked in the most prestigious catering companies in the city, Caprice events, Mossimans, Mustard Catering, Cellar Society to name a few. 

In 2019, Salesforce's Culinary team scouted me, leading to the opportunity to create, direct, and edit videos and photos within a global team. This experience allowed me to immerse myself in the craft, managing multiple projects, collaborating with colleagues worldwide, defining a brand through  trendy visual tools, and connecting with over 60k employees and numerous customers.

My mission is to help individuals and businesses tell their Story through my passion and dedication while creating compelling and beautiful visuals for the digital world.